The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea’s heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes.
Daftar Isi
Part I: Introduction
1. Connecting Tea and Tourism – Lee Jolliffe
Part II: Tea Histories, Collections and Traditions
2. Tracing the History of Tea Cultures – Paul Leung Kin Huang
3. Tea and Travel: Transforming the Material Culture of Tea – Lee Jolliffe
4. Tea Traditions in Taiwan and Yunnan – Paul Leung Kin Huang
Part III: Tea and Tourism: Political, Social and Economic Developments
5. Tea Production and Tourism Development in Assam: A Missed Opportunity? – Kevin Hannam
6. Amidst the Misty Mountains: The Role of Tea Tourism in Sri Lanka’s Turbulent Tourist Industry – Rabindranath B. Gunasekara and Janet Henshall Momsen
7. The New Tea Appreciation Festival: Promotion and Socio-economic Development in Hunan Province, China – Rong Huang and Derek Hall
8. Tea Culture and Tourism in Fujian Province, China: Towards a Partnership for Sustainable Development – Honggen Xiao
9. Tourism Development and the Tea Gardens of Fuding, China – Lee Jolliffe and Peifen Zhuang
10. Tourism and Tea in Kenya: Opportunity for Development – Jacqueline Muhati and Lee Jolliffe
Part IV: Transforming Tea: From Tea Experiences to Tea Destinations
11. China’s Tea Horse Trade Route and its Potential for Tourism – Hilary du Cros
12. Hangzhou: China’s Green Tea City – Keith Dewar and Wen Mei Li
13. The UK’s Teapot Trails: Just a Handle or Something Worth Spouting About? – Derek Hall and Steven Boyne
14. Tea Tourists and Tea Destinations in Canada: A New Blend? – Lee Jolliffe
Part V: Conclusion
15. A Research Agenda for Tea Tourism – Lee Jolliffe
Tentang Penulis
Lee Jolliffe is Professor (Retired) at the University of New Brunswick, Saint John, Canada and a Visiting Professor at Asia Ritsumeikan University, Japan. She is the editor of Tea and Tourism: Tourists, Traditions and Transformations (2007) published with Channel View Publications and has investigated tea tourism in Japan, China, Thailand, Sri Lanka, Taiwan and South Korea.
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