This is a comprehensive introduction for HE students to the provision, organisation, and governance of sport in the UK. Supported by case study material, it introduces the reader to key government policies, and to the ways in which public, private and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage and commercialisation, and critically examines them in light of the key themes of equality and diversity. Pedagogical features – learning outcomes and learning activities – help students develop an active approach to the study of sport in the UK.
Daftar Isi
Part 1 – The strategic direction of UK Sport
Shaping the vision for sport and physical activity in the UK: the role of central government
National sports organisations and their priorities
Part 2 – Bringing the vision to life
School sport
Community Sport
Elite sport
A review of the UK sporting landscape
London 2012: issues and controversies
Part 3 – The commercial sector
Sports sponsorship
The commercial sector and sports participation
Professional sports leagues: the case of English league football
The sports broadcast market
Part 4 – The sports labour market
The sports labour market
The sports labour market: the voluntary sector
The professional athletes′ labour market
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