Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX’s influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with:
– An array of Caribbean case studies;
– Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;
– References of best practices to address critical issues affecting the delivery of a quality customer experience.
Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX’s transformative power in this region and beyond.
Tentang Penulis
Dr. Anne Crick is currently Senior Lecturer and former Head of the Department of Management Studies and the Centre for Hospitality and Tourism Management of the University of the West Indies Mona Campus. Before joining The UWI, she worked for several years in some of Jamaica’s leading hotels in training and food and beverage management. She has a BSc in Hotel Management from the University of the West Indies, a M.S. in Organizational Management from Penn State University and a Ph D in Organizational Management from Rutgers University. Her research areas include organizational culture, quality service management and Caribbean hospitality and tourism. She is also a certified trainer and has worked with several of Jamaica’s leading hotels and financial institutions on various training and developmental programmes. She has recently concluded a major HR audit of tourism in the Caribbean region where she acted as Team Lead. She is a former Board Member of the Human Resource Management Association of Jamaica (HRMAJ) where she chaired the Research and Publications Committee. She is also a member of the Jamaica Customer Service Association and a director of the Group Board of Jamaica Money Market Brokers (JMMB). Her passion is for quality service delivery to internal and external customers in all areas of organizational life.
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