Lorelle Frazer & Park Thaichon 
Relationship Marketing in Franchising and Retailing [EPUB ebook] 

Dukung

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

€51.47
cara pembayaran
Beli ebook ini dan dapatkan 1 lagi GRATIS!
Bahasa Inggris ● Format EPUB ● Halaman 140 ● ISBN 9781000847840 ● Editor Lorelle Frazer & Park Thaichon ● Penerbit Taylor and Francis ● Diterbitkan 2023 ● Diunduh 3 kali ● Mata uang EUR ● ID 8798844 ● Perlindungan salinan Adobe DRM
Membutuhkan pembaca ebook yang mampu DRM

Ebook lainnya dari penulis yang sama / Editor

7,690 Ebooks dalam kategori ini