This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.This book was originally published as a special issue of the Journal of Advertising.
Lucy Atkinson & Kim Sheehan
Green Advertising and the Reluctant Consumer [EPUB ebook]
Green Advertising and the Reluctant Consumer [EPUB ebook]
Beli ebook ini dan dapatkan 1 lagi GRATIS!
Bahasa Inggris ● Format EPUB ● Halaman 145 ● ISBN 9781317700050 ● Editor Lucy Atkinson & Kim Sheehan ● Penerbit Taylor and Francis ● Diterbitkan 2016 ● Diunduh 3 kali ● Mata uang EUR ● ID 7126546 ● Perlindungan salinan Adobe DRM
Membutuhkan pembaca ebook yang mampu DRM