Penulis: M. Fetscherin

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John R. Mc Intyre, Ph. D. is the founding Director of the Georgia Institute of Technology CIBER , Professor of Management (Strategy Area) in the College of Management with a courtesy appointment in International Relations in the Georgia Tech’s Sam Nunn School of International Affairs. He received his graduate education at Northeastern University, completing his Ph.D. at the University of Georgia. Prior to joining Georgia Tech in September 1981, he was Research Associate for International Management at the Dean Rusk Center of the University of Georgia Law School. He has published in journals such as Technology and Society, Public Administration Quarterly, International Management Review, Defence Analysis, Studies in Comparative and International Development, The Journal of European Marketing, Politique Internationale, International Executive, International Trade Journal, among others.




2 Ebooks oleh M. Fetscherin

I. Alon & J. Chang: China Rules
The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why Chinese firms internationalize, how they do so, and what the impact of their inte …
PDF
Inggris
€53.49
M. Fetscherin & T. Heilmann: Consumer Brand Relationships
Consumer Brand Relationships further advances the understanding of consumers’ relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relations …
PDF
Inggris
€96.29