This unique and popular text, now in a sixth edition, clearly and succinctly guides Accounting students and researchers in their understanding and conducting of research from conception to completion, across a wide range of research methods, including quantitative, qualitative and mixed-methods research.
This latest edition provides new and extended coverage, including the role and impact of social media, big data analytics, data mining, and emerging and disruptive technologies,...
Daftar Isi
Introduction and Overview
Developing the Research Idea
Theory, Literature and Hypotheses
Research Ethics in Accounting
Data Collection
Quantitative Data Analysis
Qualitat...
Tentang Penulis
Professor Malcolm Smith Malcolm has held professorial positions in accounting at universities in both UK and Australia. He was Foundation Professor of Accounti...