Penulis: Malta) Camilleri Mark Anthony (University of Malta

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing e …

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing e …

The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and prac …

The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and prac …

This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practition …

This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practition …