You know you need to analyze the success of your Web site, but how?Do you even know what to look for? Is there a tool powerful enoughto help you evaluate your marketing efforts, products, andservices, but simple enough to use if you’re not a propeller-head?Google Analytics is that tool, and this is the handbook you needto make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information tomake your Web site a real asset to your business.* Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statisticsprograms.* Learn to set up the program, navigate the interface, understandfilters, and use goal-setting features.* Integrate Google Analytics with Google Ad Words.* Make the most of reporting dashboards.* Find out how to use analytics for marketing and contentoptimization.* Understand what each type of report means and how to interpretit.* Explore how other companies have used analytics to improve siteperformance.* Investigate how to use Google Analytics for complete e-commerceanalysis.Order your copy today and make your Web site work for you!
Daftar Isi
Introduction.PART I: BASIC ANALYTICS.Chapter 1. Why Analytics?Chapter 2. Analytics and AWStats.Chapter 3. Oh, No! More AWStats!PART 2: SETTING UP GOOGLE ANALYTICS.Chapter 4. Getting Started.Chapter 5. The Settings Dashboard.Chapter 6. Filtering Your Data.Chapter 7. Using Analytics Goals.Chapter 8. Ad Words Integration.PART 3: THE REPORTING DASHBOARDS.Chapter 9. The Executive Dashboard.Chapter 10. The Marketer Dashboard.Chapter 11. The Webmaster Dashboard.PART 4: MARKETING OPTIMIZATION.Chapter 12. Unique-Visitor Tracking.Chapter 13. Visitor Segmenting.Chapter 14. Marketing Campaign Results.Chapter 15. Search-Engine Marketing.PART 5: CONTENT OPTIMIZATION.Chapter 16. Ad Version Testing.Chapter 17. Content Performance.Chapter 18. Navigational Analysis.Chapter 19. Goals & Funnel Process.Chapter 20. Web Design Parameters.PART 6: E-COMMERCE ANALYSIS.Chapter 21. Commerce Tracking.Chapter 22. Loyalty & Latency.Chapter 23. Revenue Sources.Chapter 24. Product Merchandising.Index.
Tentang Penulis
Mary E. Tyler is a professional technology journalist and aformer software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, andanything Macintosh.Jerri L. Ledford is a freelance business technologywriter whose work has appeared in Information Security Magazine, ITManager’s Journal, Network World, CRM Magazine, and manyothers.
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