GET TO THE FUTURE FIRST! LEVERAGE STRATEGIC NOVELTY (SN) TO TRANSFORM AND DOMINATE YOUR MARKET Become an "outlier organization": recognize huge opportunities in novelty, and act fast and first Listen for the tremors already building beneath your markets Learn from winning "outlier" business models, organizational forms, markets, products, and services Today, the companies that rise rapidly to dominance are the outliers. They’re radically novel where it matters: whether in business models, products, services, or some other key driver of value. Strategic Innovation reveals how to think like these vanguard organizations-and become one of them. You’ll discover how to borrow the lenses and insights of companies operating right at the edge of conventional industry dynamics and boundaries…where opportunities are underdefined, predictions unstable, and the greatest opportunities exist. Using linked case studies and a proven three-step methodology, the authors guide you through uncovering Strategic Novelty (SN) with explosive potential…executing quickly… and learning and tweaking relentlessly to amplify your impact. If you keep doing what everyone else is doing, you may succeed-but not greatly, and not for long. If you want to create, transform, and dominate your market, you need to think and act like an outlier. Learn how. Now. Before someone does it to you. Right now, all around you, there’s an explosion of new business models, new product/service categories, and new organizational forms. It’s a veritable Cambrian Explosion of business life, led by outlier organizations you’ve never even heard of. Many will remain practically invisible to the incumbents in their markets…until they suddenly explode into dominance. What do they share? A fundamental commitment to Strategic Novelty (SN). Now, in Strategic Innovation, leading innovation strategists Liisa Valikangas and Michael Gibbert show you how to leverage SN to become your industry’s winning disruptor. You’ll master SN through case studies from leading outlier organizations in areas ranging from 3D printing to crowd financing and resource-constrained innovation. Each case is original, previously unpublished, and based at least in part on the authors’ direct experiences. Through these cases, you’ll explore how each company’s story is playing out: sometimes in failure, but often in massive success. You’ll discover why incumbents rarely notice outliers in time, and how to keep it from happening to you. Perhaps most valuable of all, the authors help you extrapolate the likely impact of any novelty, so you can tell the difference between promising opportunities and those destined to fail.