Penulis: Morris B. Holbrook

Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinki …

Published in cooperation with the Association for Consumer Research ‘A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current …

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Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of su …

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of su …