If the story of Wales in the 1990s was a movie plot, it would all seem so far-fetched. Thankfully, it was all true.

The 1970s and ‘80s were a bleak time for much of Wales: the closure of steel works and coal mines led to mass unemployment while the country’s culture and language was disregarded by politicians and the music industry alike. Some bands even travelled across the Severn Bridge to make sure their records arrived at the London offices sporting an English postmark.

The 1990s changed everything. While Wales was already known for Tom Jones, Shirley Bassey and Male Voices Choirs, but bands such as Catatonia, Manic Street Preachers, Stereophonics and Super Furry Animals exploded into the charts and showed the UK population the breadth of what this small but inherently musical nation could offer. Meanwhile, S4C – the Welsh-language television channel – became increasingly prominent and a new Welsh Assembly was on the horizon…

Featuring fresh analysis and new interviews, International Velvet charts the UK in a decade in which ‘Cool Cymru’ won over the masses and shows how it inspired the still-vibrant Welsh music scene into the 21st century and beyond.

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