Penulis: Nwankwo Sonny Nwankwo

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of con …

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of con …

Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizations-but for what Africa actually is: a setting in which marketers can gather new ideas and test old on …