P David Marshall & Joanne Morreale 
Advertising and Promotional Culture [EPUB ebook] 
Case Histories

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This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement thro...

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Bahasa Inggris ● Format EPUB ● ISBN 9781137026255 ● Penerbit Macmillan Education UK ● Diterbitkan 2017 ● Diunduh 3 kali ● Mata uang EUR ● ID 6286723 ● Perlindungan salinan Adobe DRM
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