Peter Rohlmann 
Marketing in der Rezession [PDF ebook] 
Ein Beitrag zur antizyklischen Produkt- und Programmpolitik bei langlebigen Konsumgutern

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

Organizations spend large amounts of money to purchase, deploy, and optimize their Electronic Health Records (EHRs). They are not plug-n-play systems so a commitment to an ongoing improvement cycle i …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

This E. & F. N. Spon title is now distributed by Routledge in the US and Canada This title available in e Book format. Click here for more information. Visit our e Bookstore at: www.ebookstore.tandf. …

This book is an accessible introduction to European monetary integration which provides a historical background to current debates, as well as an analysis of future developments. Further features of …

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

In most countries family businesses make up between 50 – 95% of business entities. Families control 30% of the Fortune 500 companies. These owners and their businesses are often an important part of …