Penulis: Philip Cateora

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and …

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that …

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that …