Philip (City University, London, UK) Corr & Anke (City University, London, UK) Plagnol 
Behavioral Economics [PDF ebook] 
The Basics

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The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers.


Revised and updated throughout with fresh curr...

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Format PDF ● Halaman 266 ● ISBN 9781000839821 ● Penerbit Taylor and Francis ● Diterbitkan 2023 ● Diunduh 3 kali ● Mata uang EUR ● ID 8854120 ● Perlindungan salinan Adobe DRM
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