Rajeev Kamineni & Ruth Rentschler 
Indian Movie Entrepreneurship [PDF ebook] 
Not just song and dance

One of the world’s most prolific creative industries, the Indian movie industryhas received scant attention for its spirit of enterprise. Indian Movie Entrepreneurshipaddresses this omission.For many readers, it might come as a surprise that the Indian movie industry isnot just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indiancinema and the different regional language hubs that form part of the larger picture.The reader is then offered a glimpse into the actual process of making a filmfrom day zero to release day. The key players in the Indian movie ecosystem areanalysed, with the central role of the producer highlighted. Concluding with a lookinto the future of the entrepreneurial process in the Indian movie industry, theauthors illuminate the shifting parameters of distribution and exhibition.Appealing to those interested in understanding the entrepreneurial journey ofthe Indian movie industry, the book provides a sneak peek into the businesslandscape of India more broadly.