Penulis: Richard A. Gershon

Digital Media and Innovation  takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products an …

With today’s communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of cri …

With today’s communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of cri …

The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a …

The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a …

With today’s communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of cri …

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and serv …

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and converg …

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and converg …

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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology comp …

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology comp …