Richard E. Mayer 
Multimedia Learning [EPUB ebook] 

An Evidence-based Guide to College and University Teaching outlines a definition of ‘model teaching’ based on research evidence and accepted best practices in high education. Teachers at all levels o …

Pavlov’s fundamental theory of higher nervous activity concerns the adaptation to changing external environments of organisms such as dogs, apes, and humans. In the 1920s, Pavlov and his disciples us …

A Practitioner’s Guide to Enhancing Parenting Skills: Assessment, Analysis and Intervention offers a detailed and stepwise approach to problem behaviour analysis and management, based on the successf …

Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In t …

This book focuses on the study and treatment of patients with psychotic illnesses. It draws on Kleinian concepts and Scandinavian clinical experience to show how a psychotherapeutic approach can, thr …

It seems the mind has evolved into such a powerful form that we are able to go beyond knowing the world and move towards knowing the mind itself. Being able to comprehend the mind permits smooth soci …

Why do we believe in the views of a political party or leader? How can we better understand vaccine hesitancy or denial of climate change science? What drives extremist or conspiracist beliefs? This …

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of …

As reform in all sectors of education continues, it is becoming increasingly important that we develop a rich understanding of what ‘intelligence’ is, and how it can be improved. Reflecting current v …

After many ‘out-of-print’ years, this volume has been reissued in response to an increasing demand for copies. This reflects that the fundamental questions that motivated this book thirty years ago a …