Richard Linxweiler 
Marken-Design [PDF ebook] 
Marken entwickeln, Markenstrategien erfolgreich umsetzen

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social r …

Developed by the author and now being employed by a number of businesses, Quick Response Manufacturing (QRM) is an expansion of time-based competition, aimed at a single target with the goal of reduc …

Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly dis …

We often hear the phrase you only get one chance to make a great first impression when, in fact, it s the impressions we make on a daily basis that make a compelling personal brand. In today s increa …

The term ‘omnichannel’ may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About …

This textbook provides an important and fresh approach to the understanding of microeconomic policy. Microeconomic Policy links principles to settings and shows how theory compliments policy and vice …

Originally published in 1971, this report presents Dr Jánossy’s attempt to demonstrate that all post-war economic ‘miracles’ lasted only until production levels reached the levels they should have do …