Robert East & Jaywant Singh 
Consumer Behaviour [EPUB ebook] 
Applications in Marketing

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‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Unc...

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Daftar Isi

PART 1 INTRODUCTION
Chapter 1 Ideas and Explanations in Consumer Research
PART 2 CONSUMPTION PATTERNS
Chapter 2 Customer Loyalty
Chapter 3 Brand Knowledge, Brand Equity a...

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Tentang Penulis

Marc Vanhuele holds a Ph D from UCLA and is professor of marketing at HEC Paris. As expert in consumer information processing, his research focuses on how consumers ...

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Bahasa Inggris ● Format EPUB ● Halaman 376 ● ISBN 9781529764826 ● Ukuran file 7.0 MB ● Penerbit SAGE Publications ● Kota London ● Negara GB ● Diterbitkan 2021 ● Edisi 4 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7955046 ● Perlindungan salinan Adobe DRM
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