The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
* Focuses on all aspects of current and classic theories and practices relating to media and mass communication
* Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
* Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
* Features coverage of a wide variety of theoretical perspectives
* Pays close attention to the use of theory in understanding new communication contexts, such as social media
2 Volumes
Tentang Penulis
Robert S. Fortner is Professor of Journalism and Mass Communication at the American University in Bulgaria. He is the author or editor of seven books and almost 100 essays.
P. Mark Fackler is Professor of Communication at Calvin College. He has written extensively on topics relating to communication and journalism ethics.
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