Penulis: Roger Schmenner

The motivation for this book came out of a shared belief that what passed as ‘theory’ in operations management (OM) was all too often inadequate. In one respect, OM scholars were bending over backwar …

The motivation for this book came out of a shared belief that what passed as ‘theory’ in operations management (OM) was all too often inadequate. In one respect, OM scholars were bending over backwar …