Rose Leahy & Pio Fenton 
Experiential Marketing [PDF ebook] 
Integrated Theory & Strategic Application

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At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?

Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purpo...

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€57.99
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Daftar Isi

Chapter 1: The Experiential Marketing Environment
Chapter 2: Origins of Experiential Marketing
Chapter 3: The Experiential Concept
Chapter 4: Experiences and Relationship...

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Tentang Penulis

Dr Holly Barry is the Brand Strategist in Barry Group, a leading wholesale distribution company in Cork, Ireland. Holly has vast experience in both academia having s...

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Bahasa Inggris ● Format PDF ● Halaman 232 ● ISBN 9781529784558 ● Ukuran file 5.2 MB ● Penerbit SAGE Publications ● Kota London ● Negara GB ● Diterbitkan 2022 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 8251381 ● Perlindungan salinan Adobe DRM
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