S F Syed Alwi & T C Melewar 
Corporate Branding [EPUB ebook] 
Areas, arenas and approaches

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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when...

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Bahasa Inggris ● Format EPUB ● Halaman 286 ● ISBN 9781317950905 ● Editor S F Syed Alwi & T C Melewar ● Penerbit Taylor and Francis ● Diterbitkan 2015 ● Diunduh 3 kali ● Mata uang EUR ● ID 4152045 ● Perlindungan salinan Adobe DRM
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