Sigrid Norris 
Systematically Working with Multimodal Data [PDF ebook] 
Research Methods in Multimodal Discourse Analysis

List of Figures xvi
List of Tables xix
Acknowledgments xxi
About the Companion Website xxiii
Chapter 1 Introduction 1
1.0 Introduction to the Book 3
1.1 Brief Introduction to Multimodal Discourse Analysis 19
Chapter 2 Background 25
2.0 Philosophical and Theoretical Background 27
2.1 Development of Scollon’s Philosophical Thought 50
Chapter 3 Systematically Working with Multimodal Data Phase I 61
3.0 Phase I: Data Collection 63
3.1 Systematically Working with Small Data Sets/Data Pieces: Phase I Data Collection 86
3.2 Systematically Working with Medium-Sized Data Sets: Phase I Data Collection 93
3.3 Systematically Working with Large Data Sets: Phase I Data Collection 106
Chapter 4 Systematically Working with Multimodal Data Phase II 117
4.0 Phase II: Delineating the Data 119
4.1 Systematically Working with Small Data Sets/Data Pieces: Phase II Delineating the Data 129
4.2 Systematically Working with Medium-Sized Data Sets: Phase II Delineating the Data 137
4.3 Systematically Working with Large Data Sets: Phase II Delineating the Data 148
Chapter 5 Systematically Working with Multimodal Data: Phase III 159
5.0 Phase III: Selecting Data Pieces for Micro Analysis 161
5.1 Systematically Working with Small Data Sets/Data Pieces: Phase III Selecting Data Pieces for Micro Analysis 170
5.2 Systematically Working with Medium-Sized Data Sets: Phase III Selecting Data Pieces for Micro Analysis 178
5.3 Systematically Working with Large Data Sets: Phase III Selecting Data Pieces for Micro Analysis 187
Chapter 6 Systematically Working with Multimodal Data Phase IV 197
6 Phase IV: Transcribing Data Using Multimodal Transcription Conventions 199
Chapter 7 Systematically Working with Multimodal Data Phase V 233
7 Phase V: Using Analytical Tools 235
Chapter 8 Systematically Working with Multimodal Data: Guides for Instructors 267
8 A Quick Guide for Instructors 269
References 277
Index 296

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).