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Stanley Paliwoda & Michael Thomas
International Marketing [EPUB ebook]

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Sampul Stanley Paliwoda & Michael Thomas: International Marketing (ePUB)

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

€70.10

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Bahasa Inggris ● Format EPUB ● Halaman 768 ● ISBN 9781135387174 ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Diunduh 6 kali ● Mata uang EUR ● ID 2832587 ● Perlindungan salinan Adobe DRM

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Ebook lainnya dari penulis yang sama / Editor

Stanley Paliwoda Michael Thomas University of London, UK) Thomas Michael (London School of Economics and Political Science

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