Suryadinata Leo & Siwage Dharma Negara 
Indonesia and China’s Belt and Road Initiatives [PDF ebook] 
Perspectives, Issues and Prospects

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

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For over 2000 years, preparations of chamomile flowers have counted among the medicinal treasures of many cultural groups. This book provides an interdisciplinary inventory of the scientific level of …

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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on …

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Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO”s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous …

In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …