You may be familiar with the success stories of Spanx, Goldie Blox, and other women-owned businesses that have taken their markets by storm. But, today, only two percent of women-owned firms generate more than one million dollars annually. The Next Wave is here to help women drive up that number.
Drawing on the Kauffman Firm Survey and many other sources, Susan Coleman and Alicia M. Robb cull together data-driven advice for women-owned, growth-oriented businesses as they finance their expansion. They not only consider the unique approaches and specific concerns of female business owners, but also take into account the growing pool of investors who will play a role in selecting and grooming a new generation of women entrepreneurs. Since growth-oriented firms typically require external capital, the investor perspective is critical. Telling entrepreneurs what the research means for them, outfitting them with resources, and illustrating the road ahead with real world cases, this book serves as a pioneering strategy guide for the next wave of women who want to ‘go big’ to bring home their goals.
Daftar Isi
1. Introduction: Why Growth?
2. A Status Report on Growth-Oriented Women Entrepreneurs
3. What We Know About the Challenges for Growth-Oriented Women
4. A Star is Born! Financing Strategies for Nascent Entrepreneurs
5. First Things First: Financing Strategies for Early Stage Firms
6. The White Knuckle Flight: Survival Stage Strategies for Growth-Oriented Firms, Part I
7. Brave New World: Survival Stage Strategies for Growth-Oriented Firms, Part II
8. Crowdfunding: The New Kid on the Block
9. Liftoff! Financing Strategies for Scaling Up and Managing Rapid Growth
10. Going for Gold: Harvesting Value
11. No Rest: Life After Harvesting Value
12. Let the Circle Be Unbroken: Women Investors
Tentang Penulis
Susan Coleman is Professor of Finance at the University of Hartford’s Barney School of Business. She is co-author of
Creating the Social Venture (2015) and
A Rising Tide (Stanford, 2012).
Alicia M. Robb is Senior Fellow with the Ewing Marion Kauffman Foundation and Visiting Scholar at the University of California, Berkeley and the University of Colorado, Boulder. An angel investor and mentor to young firms, Alicia is co-author of
Race and Entrepreneurial Success (2010) and
A Rising Tide (Stanford, 2012).
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