Sven Rosenhauer 
Profit is a wonderful Word [PDF ebook] 
IKEA’s Strategy behind the Profit

Dukung
Seminar paper from the year 2005 in the subject Business economics – Business Management, Corporate Governance, grade: 1.3, University of the West of England, Bristol, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA?s strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.
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Bahasa Inggris ● Format PDF ● Halaman 19 ● ISBN 9783656996965 ● Ukuran file 1.1 MB ● Penerbit GRIN Verlag ● Kota München ● Negara DE ● Diterbitkan 2012 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 5499283 ● Perlindungan salinan tanpa

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