Nikhilesh Dholakia is professor emeritus from the University of Rhode Island (URI). His research deals with the intersections of globalization, technology, innovation, market processes, and consumer culture. Among his books are Essentials of New Product Management (Prentice-Hall, 1987) and M-commerce: Global Experiences and Perspectives (Idea Group Publishing, 2006).
1 Ebooks oleh Syagnik Banerjee
Syagnik Banerjee & Ruby Roy Dholakia: M-Powering Marketing in a Mobile World
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about th …
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