This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
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Bahasa Inggris ● Format PDF ● Halaman 288 ● ISBN 9780203331705 ● Penerbit Taylor and Francis ● Diterbitkan 2004 ● Diunduh 6 kali ● Mata uang EUR ● ID 2289003 ● Perlindungan salinan Adobe DRM
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