Penulis: Victoria K. Wells

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative appl …

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative appl …

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer …

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and …