Walter Schertler 
Strategisches Affinity-Group-Management [PDF ebook] 
Wettbewerbsvorteile durch ein neues Zielgruppenverstandnis

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

Many of the maritime disputes today represent a competing interest of two groups: coastal states and user states. This edited volume evaluates the role of the United Nations Convention on the Law of …

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and h …

First Published in 2005. This title studies the 1981 insurrection of the Spanish ”Guardia Civil”, motivated by political and economic factors. The politico-economic causes of the February incident …

The concept of economic rationality is important for the historical evolution of Economics as a scientific discipline. The common idea about this concept -even between economists- is that it has a un …

The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating …

Do you struggle to get your ideas accepted and sometimes think, as people talk over you, perhaps I”m invisible? If so, this book will provide you with a road map for change. It presents the subject …

Focussing on the relatively few small firms which grew rapidly, this book, originally published in 1993 uses face-to-face interviews as well as published records to identify and analyse the manageria …

The author provides a treatment of world economic geography as a whole. He sets out the historical context of the modern world along with the principal philosophies that have shaped our study of it, …