William E Yousman & Lori Bindig Yousman 
Gender, Race, and Class in Media [PDF ebook] 
A Critical Reader

Preface
Acknowledgments
Part I. A Cultural Studies Approach to Media: Theory
Chapter 1. Cultural Studies, Multiculturalism, and Media Culture – Douglas Kellner
Chapter 2. The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs – George Lipsitz
Chapter 3. The Economics of the Media Industry – David R. Croteau and William D. Hoynes
Chapter 4. Hegemony – James Lull
Chapter 5. The Internet’s Unholy Marriage to Capitalism – John Bellamy Foster and Robert W. Mc Chesney
Chapter 6. Television and the Cultivation of Authoritarianism: A Return Visit from an Unexpected Friend – Michael Morgan and James Shanahan
Chapter 7. Women Read the Romance: The Interaction of Text and Context – Janice Radway
Chapter 8. Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching – Henry Jenkins III
Chapter 9. The Oppositional Gaze: Black Female Spectators – bell hooks
Part II. Representations of Gender, Race, and Class
Chapter 10. The Year We Obsessed Over Identity – Wesley Morris
Chapter 11. Media, Gender, and Feminism – Susan J. Douglas
Chapter 12. The Whites of Their Eyes: Racist Ideologies and the Media – Stuart Hall
Chapter 13. Redskins: Insult and Brand – C. Richard King
Chapter 14. “From Fizzle to Sizzle!” Televised Sports News and the Production of Gender-Bland Sexism – Michela Musto, Cheryl Cooky, and Michael A. Messner
Chapter 15. Dissolving the Other: Orientalism, Consumption, and Katy Perry’s Insatiable Dark Horse – Rosemary Pennington
Chapter 16. “She Invited Other People to That Space”: Audience Habitus, Place, and Social Justice in Beyoncé’s Lemonade – Amanda Nell Edgar and Ashton Toone
Chapter 17. Transgender Transitions: Sex/Gender Binaries in the Digital Age – Kay Siebler
Chapter 18. The “Rich Bitch”: Class and Gender on the Real Housewives of New York City – Michael J. Lee and Leigh Moscowitz
Part III. Reading Media Texts Critically
Chapter 19. Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams – Laurie Ouellette
Chapter 20. Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media – Gilad Padva
Chapter 21. Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen De Generes’s Televised Personalities – Candace Moore
Chapter 22. Good Girls Go Bad: The Transformation of Young Femininity in Contemporary Teen TV – Lori Bindig Yousman
Chapter 23. Playing “Redneck”: White Masculinity and Working-Class Performance on Duck Dynasty – Shannon E. M. O’Sullivan
Chapter 24. From Rush Limbaugh to Donald Trump: Conservative Talk Radio and the Defiant Reassertion of White Male Authority – Jackson Katz
Chapter 25. Black Women and Black Men in Hip Hop Music: Misogyny, Violence, and the Negotiation of (White-Owned) Space – Guillermo Rebollo-Gil and Amanda Moras
Chapter 26. “[In]Justice Rolls Down Like Water . . . ”: Challenging White Supremacy in Media Constructions of Crime and Punishment – Bill Yousman
Part IV: Advertising and Consumer Culture
Chapter 27. Advertising and Consumer Culture: The Apocalypse Is Now – Sut Jhally
Chapter 28. The New Politics of Consumption: Why Americans Want So Much More Than They Need – Juliet Schor
Chapter 29. Pepsi’s New Ad Is a Total Success – Ian Bogost
Chapter 30. Sex, Lies, and Advertising – Gloria Steinem
Chapter 31. Supersexualize Me! Advertising and the “Midriffs” – Rosalind Gill
Chapter 32. Branding “Real” Social Change in Dove’s Campaign for Real Beauty – Dara Persis Murray
Chapter 33. UN Celebrity “It” Girls as Public Relations-ised Humanitarianism – Susan Hopkins
Chapter 34. Class Shaming in Post-Recession U.S. Advertising – Matthew P. Mc Allister and Anna Aupperle
Part V. Representing Sexualities
Chapter 35. Pornographic Values: Hierarchy and Hubris – Robert Jensen
Chapter 36. “There Is No Such Thing As It”: Toward a Critical Understanding of the Porn Industry – Gail Dines
Chapter 37. The Pornography of Everyday Life – Jane Caputi
Chapter 38. Bit of Barfi, Sip of Margarita: Disability and Sexuality in Hindi Films – Jayana Jain
Chapter 39. Resistant Masculinities in Alternative R&B? Understanding Frank Ocean and The Weeknd’s Representations of Gender – Frederik Dhaenens and Sander De Ridder
Chapter 40. Out of the Shadows and Into the Limelight: Representing Gay Men on American Television – Kylo-Patrick R. Hart
Chapter 41. Hetero Barbie? – Mary F. Rogers
Chapter 42. Fantasies of Exposure: Belly Dancing, the Veil, and the Drag of History – Joanna Mansbridge
Part VI. Growing Up with Contemporary Media
Chapter 43. The Future of Childhood in the Global Television Market – Dafna Lemish
Chapter 44. Disney: 21st Century Leader in Animating Global Inequality – Lee Artz
Chapter 45. Othering and Fear: Cultural Values and Hiro’s Race in Thomas & Friends’ Hero of the Rails – Maggie Griffith Williams and Jenny Korn
Chapter 46. Growing Up Female in a Celebrity-Based Pop Culture – Gail Dines
Chapter 47. “Too Many Bad Role Models for Us Girls”: Girls, Female Pop Celebrities and “Sexualization” – Sue Jackson and Tiina Vares
Chapter 48. Privates in the Online Public: Sex(ting) and Reputation on Social Media – Michael Salter
Chapter 49. Video Games: Machine Dreams of Domination – John Sanbonmatsu
Part VII. Still Watching Television in the Digital Age
Chapter 50. Why Television Sitcoms Kept Re-Creating Male Working-Class Buffoons for Decades – Richard Butsch
Chapter 51. “Caitlyn Jenner ‘Likes’ Ted Cruz but the Feeling May Not Be Mutual”: Trans Pedagogy and I Am Cait – Anita Brady
Chapter 52. Wedding Reality TV Bites Black: Subordinating Ethnic Weddings in the South African Black Culture – Lindani Mbunyuza-Memani
Chapter 53. The Racial Logic of Grey’s Anatomy: Shonda Rhimes and Her “Post-Civil Rights Post-Feminist” Series – Kristen J. Warner
Chapter 54. Performing Class: Gilmore Girls and a Classless Neoliberal “Middle Class” – Daniela Mastrocola
Chapter 55. Don’t Drop the Soap vs. the Soap Opera: The Representation of Male and Female Prisoners on U.S. Television – Hannah Mueller
Chapter 56. Donald Trump and the Politics of pectacle – Douglas Kellner
Chapter 57. Is This TVIV? On Netflix, TVIII, and Binge-Watchin – Mareike Jenner
Part VIII. Social Media, Virtual Community, Fandom, and Activism
Chapter 58. Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence – Henry Jenkins III
Chapter 59. The Political Economy of Privacy on Facebook – Christian Fuchs
Chapter 60. Todo Mejora en el Ambiente: An Analysis of Digital LGBT Activism in Mexico – Erica L. Ciszek
Chapter 61. It’s About Ethics in Games Journalism? Gamergaters and Geek Masculinity – Andrea Braithwaite
Chapter 62. Making Space in Social Media: #Muslim Womens Day in Twitter – Rosemary Pennington
Chapter 63. #Girls Like Us: Trans Advocacy and Community Building Online – Sarah J. Jackson, Moya Bailey, and Brooke Foucault Welles
Chapter 64. The Reverberations of #Me Too on Pop Culture and Politics: How the Movement Is Shaking Patriarchal Power Structures – Julie Frechette
Chapter 65. The Latino Cyber-Moral Panic Process in the United States – Nadia Yamel Flores-Yeffal, Guadalupe Vidales, and April Plemons
Chapter 66. #Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States – Yarimar Bonilla and Jonathan Rosa
Alternative Contents Index
Media Literacy and Media Activism Organizations
Glossary of Terms
Name Index
Subject Index
About the Editors
About the Contributors

Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.