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Xavier Ginesta 
La disneyització del futbol [EPUB ebook] 

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Sampul Xavier Ginesta: La disneyització del futbol (ePUB)

En l’univers Disney, el vincle emocional a uns personatges serveix per crear un producte d’entreteniment d’èxit mundial. Es pot fer el mateix en l’esport professional? Hi ha qui pensa que Messi va ser el Mickey Mouse del Barça, i Beckham, el del Real Madrid. Per què els clubs de futbol s’han transformat en grans productors de continguts? Per què volen construir parcs temàtics? Quin impacte té el model de negoci d’Amazon en la indústria del futbol? I com hi influeix la Super Bowl?
Xavier Ginesta radiografi a les principals dinàmiques comercials i de comunicació que envolten el futbol professional per respondre aquestes preguntes, entre d’altres, i per saber com ha influït la cultura Disney en la gestió actual d’esdeveniments i organitzacions esportius.

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Tentang Penulis

Xavier Ginesta (Balenyà, 1983) és doctor en Comunicació i Periodisme i professor titular del Departament de Comunicació de la Universitat de Vic – Universitat Central de Catalunya. S’ha especialitzat en màrqueting i comunicació esportiva. És membre de l’Sport Management Advisory Board de la Widener University (Filadèlfia) i del comitè directiu de la International Association for Communication & Sport (IACS). És analista al portal The Conversation i col·labora amb diversos mitjans, com TV3, la cadena SER, El Temps, El Punt Avui o El 9 Nou.
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Format EPUB ● Halaman 331 ● ISBN 9788497667548 ● Ukuran file 1.3 MB ● Penerbit Eumo Editorial ● Kota Vic ● Negara ES ● Diterbitkan 2021 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7950078 ● Perlindungan salinan Adobe DRM
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