Now published by Sage
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
Table of Content
Chapter 1: The Communication Process: Perception, Meaning, and Identity
Chapter 2: Communication Research and Inquiry
Chapter 3: Verbal Communication
Chapter 4: Nonverbal Communication
Chapter 5: Listening
Chapter 6: Relational and Conflict Communication
Chapter 7: Communicating in Small Groups
Chapter 8: Organizational Communication
Chapter 9: Intercultural Communication
Chapter 10: Mass Communication
Chapter 11: Media Literacy
Chapter 12: Social Media and Personal Communication Technologies
Chapter 13: Persuasion and Social Influence
Chapter 14: Health Communication
Chapter 15: Public Speaking: An Overview
About the author
Stanley J. Baran, Professor Emeritus in the Communication Department at Bryant University, earned his Ph D in communication research at the University of Massachusetts after taking his MA in journalism at Pennsylvania State University. He has taught at Cleveland State University; the University of Texas at Austin, where he won the AMOCO Teaching Excellence Award as the best instructor on that 40, 000-student campus; and at San Jose State University, where he was named President’s Scholar as the university’s outstanding researcher. As a Fulbright Scholar he taught at the Institut fur Journalismus und Kommunication at the Hochschule fur Musik und Theater in Hannover, Germany. Dr. Baran has published ten books and scores of scholarly articles and has sat on the editorial boards of six scholarly journals. His work has been translated into half a dozen languages.
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