2 Ebooks by India) Singh Ramendra (Indian Institute of Management
Ramendra Singh: Bottom of the Pyramid Marketing
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations i …
PDF
English
DRM
€98.57
Ramendra Singh: Bottom of the Pyramid Marketing
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations i …
EPUB
English
DRM
€98.58
