On the contrary, a Hong Kong clothing store imported a batch of clothes from France. On the advertising sign, they wrote: ‘The most innovative style, the most expensive price’, as a result, this batch of imported clothes was compete to buy out, that’s because the store took advantage of consumers’ comparative disadvantages. PORSHE is a high-end racing car factory in West Germany.
Recently, sunglasses and watches from ‘Porshe design company’ are very popular with customers around the world. Porshe was originally a car factory, not eyeglasses and watches. However, Porshe’s high-end product criteria is very famous in the world, so as long as a product has the Porshe label, consumers will feel that watches or sunglasses are high-end products.
People who cannot afford to buy Porshe racing cars, even if Porshe watches and Porshe sunglasses are expensive compared to similar products, they still want to buy them.
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