Richard and Maurice Mc Donald, known as the Mc Donald brothers, were pivotal figures in the evolution of fast food in America. Their vision began in the 1930s when they opened a small drive-in restaurant in San Bernardino, California. This establishment featured a menu that included traditional American fare, but it was their innovative approach to service and efficiency that would set them apart. The brothers recognized the growing demand for quick meals during the post-war economic boom and sought to streamline their operations. By focusing on speed, quality, and low prices, they laid the groundwork for what would become the Mc Donald’s franchise model.
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Lingua Inglese ● Formato EPUB ● Pagine 99 ● ISBN 6610000705313 ● Dimensione 1.3 MB ● Casa editrice PublishDrive ● Pubblicato 2025 ● Scaricabile 24 mesi ● Moneta EUR ● ID 10126046 ● Protezione dalla copia senza