Alan Bryman & Cheryl Haslam 
Social Scientists Meet the Media [PDF ebook] 

‘Part chronicle, part analysis and part advice manual, Social Scientists Meets the Media combines the thoughts of academics and media people to produce a vivid and valuable series of accounts that will prove of service to all academics seeking a wider audience but wary of the terra incognita they face in finding one’ Ellis Cashmore, Staffordshire University
Social Scientists know they are in a dilemma: their work may fall prey to sensationalism, but at the same time they don”t want to be overlooked. Social Scientists Meet the Media collects the experiences of academics who have sought to publicize their research. It contains personal accounts from social scientists with extensive media contact and representatives from radio, television and the press. Based on these often humorous and sometimes chastening accounts, the editors suggest ways to achieve a more fruitful relationship between social scientists and the media.