The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.
Alexander Brem & Rogelio Puente-diaz
ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE [EPUB ebook]
State of the Art and Future Research Outlook
ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE [EPUB ebook]
State of the Art and Future Research Outlook
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Lingua Inglese ● Formato EPUB ● Pagine 300 ● ISBN 9781786342027 ● Dimensione 8.3 MB ● Editore Alexander Brem & Rogelio Puente-diaz ● Casa editrice World Scientific Publishing Company ● Città Singapore ● Paese SG ● Pubblicato 2017 ● Scaricabile 24 mesi ● Moneta EUR ● ID 5518749 ● Protezione dalla copia Adobe DRM
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