Prof. Dr. Torsten Tomczak is Director of the Institute for Customer Insight at the University of St. Gallen (ICI-HSG) and Professor of Marketing at the University of St. Gallen.Prof. Dr. Sven Reinecke is Director of the Institute of Marketing at the University of St. Gallen (If M-HSG).Prof. Dr. Alfred Kuss is Professor (em.) at the Marketing Department of Freie Universität Berlin.
5 Ebook di Alfred Kuss
Torsten Tomczak & Sven Reinecke: Strategic Marketing
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als au …
PDF
Inglese
DRM
€118.99
Martin Eisend & Alfred Kuss: Research Methodology in Marketing
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of …
EPUB
Inglese
DRM
€153.45
