Andrew Iliadis 
Semantic Media [EPUB ebook] 
Mapping Meaning on the Internet

Supporto

Media technologies now provide facts, answers, and ‘knowledge’ to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources.
Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to ‘intuitively’ grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.
Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.

€16.99
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Tabella dei contenuti

Acknowledgments
Introduction
1. A History of Semantics
2. Knowledge Graphs
3. One Schema to Rule them All
4. The Wiki Wrangler
5. ‘An Ontology-Driven Application for the Masses’
Conclusion
Notes
References
Index

Circa l’autore

Andrew Iliadis is Assistant Professor in the Department of Media Studies and Production at Temple University.

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Lingua Inglese ● Formato EPUB ● Pagine 160 ● ISBN 9781509542598 ● Dimensione 1.6 MB ● Casa editrice John Wiley & Sons ● Pubblicato 2022 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 8709498 ● Protezione dalla copia Adobe DRM
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