Andrew Reilly 
Introducing Fashion Theory [PDF ebook] 
From Androgyny to Zeitgeist

How does a style become a fashion? Why do trends spread and decline?
Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.
This second edition, re-titled from
Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.
– Illustrated examples, from Apple”s post-postmodernist i Watch to Savage X Fenty”s body image message on diversity
– Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption
– Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform