Andrew Billings 
Sports Media [EPUB ebook] 
Transformation, Integration, Consumption

Supporto

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

Developed for the Broadcast Education Association”s Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

€61.53
Modalità di pagamento
Acquista questo ebook e ricevine 1 in più GRATIS!
Formato EPUB ● Pagine 232 ● ISBN 9781136838811 ● Editore Andrew Billings ● Casa editrice Taylor and Francis ● Pubblicato 2012 ● Scaricabile 6 volte ● Moneta EUR ● ID 2363008 ● Protezione dalla copia Adobe DRM
Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

121.981 Ebook in questa categoria