Angela Bauer & Ulrich Muller-Steinfahrt 
Entwicklungspfade und Meilensteine moderner Logistik [PDF ebook] 
Skizzen einer Roadmap

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world ca …

Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife　tourism, in its simplest sense, is the creation of tour packages for watching　wild ani …

In Project Risk Governance, Dieter Fink breaks new ground in two ways. Firstly, he places project risk management in the context of today’s organisations in which objectives are increasingly implemen …

Technology plays a critical role in transforming societies and economies through enhancing efficiency, connectivity and access to resources and services. The challenge remains how to harness technolo …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …