Embrace Your Uniqueness and Rewrite Beauty and Fashion

“Anita’s deep dive into beauty, its history and the pressure to look ‘perfect’ is essential reading.” ― Caroline Hirons , writer and “queen of skincare” according to The Guardian

Ugly is a powerful exploration of our relationship with looks, challenging centuries-old standards, and empowering us to redefine beauty beyond appearance.

Break free from the constraints of “ugly” labels. Author Anita Bhagwandas takes us on a journey to dismantle entrenched notions of attractiveness. She traces the origins of beauty ideals, confronts the impact of pretty privilege, and examines the evolving feminist movement’s role in redefining self-worth. With a keen eye on beauty trends and the influence of the media, she empowers us to challenge harmful stereotypes, fostering a more inclusive and positive mindset about looks.

Change your self-image. This isn’t just a book, it’s a transformative experience. Through insightful exploration, Anita delves into the damaging consequences of adhering to narrow beauty standards. By exposing the underpinnings of the cosmetic industry and shedding light on the beauty myth, she encourages readers to reject superficial judgment. This book is a rallying call for you to embrace your individuality, reject self-doubt, and rewrite the narrative surrounding looks, self-esteem, and personal empowerment.

Inside, you’ll:

• Explore the roots of beauty standards, from historical norms to modern influences, unraveling their impact on self-perception.


• Gain insights into the hidden advantages of conforming to conventional beauty ideals and how they affect various aspects of life.


• Discover the evolving interplay between feminism and appearance, and how it shapes our understanding of empowerment.

If you’ve read books like The Beauty Myth, Women Don’t Owe You Pretty, or Ain’t I a Woman, you will love Ugly: Redefining Beauty Standards.

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