Anne Geniets 
Global News Challenge [PDF ebook] 
Market Strategies of International Broadcasting Organizations in Developing Countries

Supporto

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become str...

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Lingua Inglese ● Formato PDF ● Pagine 204 ● ISBN 9781136180125 ● Casa editrice Taylor and Francis ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2856658 ● Protezione dalla copia Adobe DRM
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